Product Design & Design Research

In-house and client-led NPD projects, managing projects from conception through to launch within domestic and international supply chain.

I have experience designing and executing research projects, funding grant application and facilitating workshops and focus groups.

My design approach is driven by:

  • Design Thinking and Agile Methodologies.
  • Emphasis on sensemaking within the problem's cultural context.
  • Multi-faceted strategy focus – “user experience, business focus and technology leadership" (Cargile and Fry, 2007).