Bonzer® Heritage Strainers Range

 A cohesive range of cocktail strainers, balanced in its style and form, providing a versatile solution complete for all the straining methods used in modern bartending.

Project Overview


To re-establish Bonzer® as a category leader by developing a premium bar range which differentiates it from generic competitor offer.

Strongly appeal to industry Brand Managers for generation of Point of Sale opportunities.


The objectives were to be achieved through enhanced styling, quality and usability. Thus, projecting characteristics of quality, honesty, reliability, hygiene, classic with a twist, professional tools. 

Success Metrics

Creation of  a distinct, cohesive and functional  offer with a worldwide reach which communicates the notion of ‘British company heritage’.

 Lifestyled to accommodate varied market segments’ tastes.

Long-term lead user relationship development. 

Final Solution

Bonzer® Heritage Strainers Range

  • Hawthorne Strainer, Sprung Julep, Julep Strainer and Fine Strainer
  • The Bonzer® stamp offers assurance of quality and authenticity.
  • Made from 304 stainless steel. Also available in silver, gold and copper plating.
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    • Curved handle aligned for optimum comfort of use.
    • Wrap around spring keeps the Heritage Hawthorne and Sprung Julep firmly in place, adding a sense of security and preventing the annoying bits of ice spilling past the side of the tin.
    • Antique style of the spring with a thicker coil offers a more rigid fit.
    Cocktail Straining Methods

    Vintage Barware

    Vintage barware formed strong focus of visual inspiration. 

    • Rooted in Bonzer® Barware’s history dating back to 1930’s.
    • Aimed at communicating product qualities
      and brand history.
    • Linked to the notion of 1920’s gentleman highly referenced by modern mixologists. 
    Vintage Bonzer Barware

    The Modern Bartender Persona

    Development of identity with the user which centred around modern gentleman and brand values.

    Mood boards and word focus tools were used.

    Following the ‘modern gentleman’ style being copied by a competitor, the identity was modernised. The revision also addressed imbalance in representation of genders.

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    • Modern Gentleman
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      Bonzer® Bar Book

      In response to the trend of Craft Cocktail Culture, representational activities centred on communicating product qualities and brand history.

      Product Packaging

      The packaging was designed with strong retail considerations to enhance end-user appeal.

      • Craft card chosen for its sustainability. 
      • Monochromatic product imagery balanced print cost with high aesthetic appeal.
      • Following product launch distributors communicated that consumers wished to see the product before purchasing and felt the tools’ aesthetic appeal was being obscured. Consequently, packaging was redesigned to feature acetate window offering ample product display and security whilst reducing the number of stock keeping units.
      Packaging Verison 1