The brainstorming sessions helped my client focus on a niche as opposed to a broader market they would have targeted otherwise, and streamline their ideas, making them tangible and cohesive.
The brand and user workshops provided Skilo with actual content to use in marketing communications. But longer term, the client was able to develop a different way of understanding clients and being more open to identifying with them.
Moreover, our sessions gave my client more confidence and clarity in what Skilo are creating. In the short term, this is hugely valuable to create focus and momentum to realise a project. But, having your original mission clearly documented and keeping track of it maintains your long-term focus and can serve as a guiding tool to ensure your are really solving the problem and not designing a product that’s not quite relevant.