Brand identity refresh for a company specialising in design, manufacture and distribution of light catering equipment products for professional use.
2017 – To refresh and modernise the brand whilst retaining the sense of heritage and trust.
2019 – to create anniversary branding to promote 140 Years’ celebrations of the company.
Retain blue as the brand colour.
Bring the brand design in line with requirements of digital media through responsive logo.
Modernised character – simplified silhouette gives the logo a sleeker, more current appearance.
Versatility and flexibility of use across a range of media.
The final logo consists of the ‘M&C’ symbol and wordmark in vibrant blue colour and sans serif font. The three logos comprise one identity.
Above Text Logo – to be used when logo is placed directly above text or other artwork for a more balanced composition.
M&C Logomark – offers brand visibility within size constraints. To be used on social media and when space is a constraint.
While blue was retained as the brand colour, the addition of red tones make the logo more vibrant and distinguishable even among busy content.
Vibrant Blue and white, with a hint of grey form the colour palette.
Avenir is the M&C typeface.
Overview of logos used by the company in the past. From top – logotype and brand colour, to designs used between 1980-2016.
Framed textboxes, bright and clean photography, light vignettes and textures.
The anniversary logo was created to emphasise the long heritage of the company.
Embossing and gold foil on a rich navy card intend Communicate the rich heritage and quality.
Catalogue’s chapter covers pictured company’s history. The historical timeline’s is also communicated with the linear graphical elements on the pages.
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