Cocktail making is often seen as a special and luxurious treat and cocktails often accompany wine or beer in one evening. Interestingly, making cocktails can be more challenging, especially for those new to it (the speed, co-ordination, set up). Also, the mess an inexperienced cocktail makers can make can deter them and is in conflict with the value they place on homemaking and convenience.
The proposed brand identity is light and vibrant and intended to communicate fun and togetherness. Vivid and soft colours can add dynamic feel to the identity.